RapidScale's Impact

A 179% Surge in Revenue for an E-commerce Brand

This brand is renowned for opulent soft furnishings and home accessories, sought to elevate their digital marketing approach for holistic growth. Entrusting Impression with their SEO and paid media channels in August 2020, the collaboration aimed to harmonize digital efforts and achieve a unified marketing strategy.

Paid Media
SEO
Performance Marketing

The Challenge

Early in the partnership, a crucial task emerged: promoting an Black Friday deals, a pivotal e-commerce event. The joint efforts of Impression's SEO and Paid Media teams centered around a common goal – driving high-intent traffic to boost revenue.

The Objectives

Early in the partnership, a crucial task emerged: promoting an Black Friday deals, a pivotal e-commerce event. The joint efforts of Impression's SEO and Paid Media teams centered around a common goal – driving high-intent traffic to boost revenue.

  • Increase YoY revenue
  • Attain a 1000% Return on Ad Spend (ROAS) YoY.

The Strategy

Breaking away from past strategies centered on branded keywords and frequent promotions, Abigail Ahern aimed to maintain a premium brand image during the sale. The approach included:

01.

SEO Optimization

  • Thorough research for optimal keyword targeting on key category pages.
  • Enriching thin pages with high-quality content for improved organic traffic and supporting Dynamic Search Ads for non-brand search queries in paid search.

02.

Paid Media Transformation

  • Shifting from sales-centric ad copy to emphasize brand quality in paid campaigns.
  • Enhancing Shopping campaign performance through search query filtering and separate category campaigns for budget efficiency.
  • Employing retargeting in display and paid social campaigns for enhanced conversion.

03.

Prospecting Campaigns

  • Shifting from sales-centric ad copy to emphasize brand quality in paid campaigns.
  • Enhancing Shopping campaign performance through search query filtering and separate category campaigns for budget efficiency.

The Results

Notable results for Nov 1st – 30th, 2022, versus the previous year included:

175%

Revenue

from organic and paid media channels

158%

ROAS

in paid search compared to the previous year's 691%​

100%

YOY

growth in e-commerce conversion rate

Testimonial

"Rapidscale really took the time to listen to what we wanted to achieve and, by using a cross-section of expertise from within the agency, devised a successful strategy for us, keeping us informed and up to date with their progress every step of the way."

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